IlluminerLED™ Lighting is literally "where the rubber meets the road"

June 27, 2009 -- Richmond, VA

What is a forward-thinking "green" company like Illuminer, Inc. (formerly Novicomm) doing on an Indy race track? Raising awareness about alternative lighting solutions that save energy and reduce hazardous waste, of course!

There has been incredible momentum within the Indy Racing League (IRL) in recent years amongst sponsors and teams to bring sustainable alternatives to this sport. Demand by drivers to switch to bio-fuels and recycled tires is just as impactful as the fans' efforts to carpool and sort their refuse into eco-bins at the stadiums.

Novicomm's logo was featured on Team 3G's #98 car, driven by Jaques Lazier, at the Richmond International Raceway on June 27th.

"We are honored that Novicomm has selected Team 3G as a platform for marketing cutting-edge and eco-friendly products that preserve the environment and saves money for both companies and consumers" said Team 3G co-owner Steve Sudler. "We look forward to introducing their LED lighting systems to environmentally conscious IndyCar fans."

Stay tuned for more updates on our future involvement with the IRL.